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NEW SEO STRATEGIES FOR THE YEAR 2020

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Content Marketing in SEO


content marketing and content writing




Why Do Content Optimisation or Content Marketing?

Digital marketing has moved on from the traditional methods of link building, content mismanagement, link exchange, keyword stuffing, etc. since a long time ago.

Google is changing its algorithm very frequently to penalize websites following such traditional unconventional Search Engine Optimization techniques. The frequent changes in the Google algorithm have triggered new ideas and techniques in Search Engine Optimization.


We all must have heard the phrase "content is king". Good content always holds the attention of both web users and Google at the same time. And after all, Google declared that content is one of the top three factors affecting the SERP rankings of the website.

content marketing and content writing

The new phase of Search Engine Optimisation in 2020 solely depends on high-quality SEO content. Thus content optimization can be considered as the key to successful web traffic and higher SERP rankings.




Learn More About Content Optimization   

Google had once declared that content is one of the top three ranking factors for SERP. Fresh and good content is an easy way and authorized method to attain high Google ranks. 

Now, what can be defined as good content in  SEO perspective?

Content marketing and SEO

  • Good content should be new and simple. The content should be structured such that, every user find it easy to understand what is the intent and motive behind the web page.

  • Good content should be made up in an interactive manner. The content should be interesting and engaging so that it can hook the people until the very end. Yeah, you guys may think just like a story, that is true. A good storyteller can also be considered for good content writing. Also, other types of interactive sessions like Q/A session, chat session etc can also be considered for the same.

  • Good content should include the users' queries and content they are searching for. We should research more on user interest and what content they need. Keyword analysis should be performed with more understanding of the user intent.

  • Good content should be free of grammatical errors and include catchy lines. The quality of the content should not be compromised at any rate and should be easily relatable for the users.

  • Good content can be improvised with graphics and other sources. GIFs, videos, slideshows, etc can be included in the content.

  • Good content has strong headlines. The headlines should be self explanative and clear. The paragraphs should be short and meaningful. Representing the content in the form of points can also be helpful.

Along with many other SEO strategies, content optimization has risen to be number one in priority wise. We should not neglect the content while focusing on other SEO ranking factors like:-
  • The freshness of a website
  • Backlinks
  • Website speed and quality
  • Security provided within the website
  • Mobile-friendliness
  • Technical SEO
  • Off-page SEO




















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