Content Marketing in SEO Why Do Content Optimisation or Content Marketing? Digital marketing has moved on from the traditional methods of link building, content mismanagement, link exchange, keyword stuffing, etc. since a long time ago. Google is changing its algorithm very frequently to penalize websites following such traditional unconventional Search Engine Optimization techniques. The frequent changes in the Google algorithm have triggered new ideas and techniques in Search Engine Optimization. We all must have heard the phrase "content is king". Good content always holds the attention of both web users and Google at the same time. And after all, Google declared that content is one of the top three factors affecting the SERP rankings of the website. The new phase of Search Engine Optimisation in 2020 solely depends on high-quality SEO content. Thus content optimization can be considered as the key to successful web traffic and highe
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