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Although HTC is best-known for its smartphones, today the company announced its venture into another product category – actioncams. The company has announced the RE, a viewfinder-less waterproof video camera that looks sort of like something you'd find in a plumbing store. The RE has a 16-megapixel CMOS sensor, an f2.8 146-degree lens, and records 1080p/30fps video. A sensor in its hand grip automatically turns the camera on when it's picked up – there's no power switch. From there, a quick tap of its single shutter button snaps stills, with a longer press required for video. Using the upcoming Android/iOS RE app, users can access recording features such as time-lapse, plus the app screen serves as a remote viewfinder for setting up and reviewing shots. Footage/photos can be streamed to a paired smartphone (and onward to the cloud) via Bluetooth, and recorded on a user-supplied microSD card. One charge of the RE's 820-mAh battery should reportedly be good fo...

Marketing online 1 Start a web presence. Harness the power of the Internet to draw attention to your business. The web is full of free outlets that can potentially reach hundreds of thousands of consumers. Set up a business email and make sure you have at least one logo that you can use consistently in your icons before you get started. 2 Use  Twitter .  Setting up a Twitter account is free, and it allows you to interact with customers on an immediate and personal level. Nab a handle that's as close to your business' name as possible and tether your business email to the account. Use your logo as your avatar. Follow current customers, family members, friends and other businesses you admire or whose products your business uses. Promote your business in your tweets, but keep it fun, too - host giveaways or give shout outs to loyal customers. Give people a reason to follow your business. See  Twitter for Business  for more information. 3 Create a  Faceb...

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Technological advances haven't just led to more comfortable homes and more productive workplaces, they've also provided thrillseekers with new and inventive ways to get the adrenalin pumping, with Wakeboarding (now possible  without a boat ),  skydiving  and  wingsuit flying  just some examples of extreme sports enabled by modern technology. Now Aaron Wypyszynski, founder of Alabama-based Wyp Aviation, is looking to combine elements of these three sports in WingBoarding, which would see a rider towed behind a plane atop a winged board – yes, seriously. Wypyszynski was inspired by growing up watching the Disney animated series  TaleSpin , in which a 12-year-old brown bear cub called Kit Cloudkicker "cloud surfed" behind a plane on a crescent-shaped metal device known as an airfoil. In an attempt to turn childhood fantasy into reality, Wypyszynski has designed the WingBoard, the name of which really says it all. It is a winged board that the rider st...